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Channel: Business – Michael Willis
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#Marketing: De-branding in a branded environment!

Hello everyone, how are you? I was reading an article on theguardian.com that discussed the benefits of de-branding. For those of you that haven’t seen this Summer’s Coca-Cola Share A Coke campaign, it...

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#Marketing #Blog: Gmail? Ourmail more like!

Hello everyone! According to an article in this mornings Guardian, titled, “Google: Gmail users shouldn’t expect privacy” if you’re sending email through the Gmail service, you would be silly to expect...

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#Marketing #Blog: It’s all about protecting the #brand!

Hello Everyone! So, anyone that reads my blog regularly will know that as well as working at PTPA, I run a small business called The Afterschool Club (@TACToronto); we sell after school programs to...

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Kevin O’Leary: Cold Hard Truth Review

Here we go again – another book review! Mr Kevin O’Leary (of Dragon’s Den and Lang and O’Leary fame), has written a couple of books, but when I was looking for business books to read, this was the only...

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Why are @blackberry culling their staff?

Hello Everyone! I’m sure like most of you, you’ve read about Blackberry culling hundreds of their staff over the last few days! I really don’t get why they’re doing it; I really don’t! Blackberry said...

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Have you guys used RunKeeper before?

Hi guys, how are you doing? How is everyone’s training going? Tonight I used an App called RunKeeper for the first time; for those of you runners out there I really would suggest it! It tracked how far...

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The Art of The Sales Pitch!

Hi everyone, how are you? As some of you know; and I’m not sure who reads my blog regularly, but I hope someone does, I have started to read more “Get Up and Go” books! The one I’m currently reading,...

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The Amazon Post!

Hi everyone! Obviously it’s not really going to be called The Amazon Post, because Jeff Bezos bought the site himself and not through Amazon, but I couldn’t think of a quirky tagline that would catch...

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What is your #Facebook interaction rate?

Hi Everyone! I just wanted to write a quick post about Facebook interaction rates! Starbucks (@Starbucks) have an interaction rate of about 0.2%! This brand is hailed as one of the greatest social...

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#Marketing: De-branding in a branded environment!

Hello everyone, how are you? I was reading an article on theguardian.com that discussed the benefits of de-branding. For those of you that haven’t seen this Summer’s Coca-Cola Share A Coke campaign, it...

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Clik here to view.

Why I shut down my business!

Hello everyone! I’m currently watching a program called “How I Made My Millions” and it inspired me to finally write this post. For those of you that don’t know, I run a company called The Afterschool...

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The deals of the day: Amazon, Twitch, BurgerKing & Tim Hortons!

Hey folks, The two big merger stories today are @Amazon taking over @Twitch (which i’d never heard of until today), and @BurgerKing taking over @TimHortons. Let’s start with Amazon! From what I have...

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You should be saying No, to “Yes Men”

Hey there folks, How is everyone doing? We’ve all been there, we’ve come up with a great idea and everyone’s on board. It feels good, right? Then it doesn’t go to plan, and you’re left wondering where...

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What are you going to do when you grow up?

Ever heard that question? Of course you have. Everyone has. Does anyone really know what they want to do when they grow up? When is grown up? I was reading a blog post today about NFL Veterans....

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Are you making strategically significant decisions?

Hey all, Today I want to talk about strategy (feel free to click away if you’re not interested in business posts). I’d like to introduce you to Jack. Jack runs a coffee shop in Chicago. Jack’s coffee...

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Never Complain, Never Explain by Victor Lasky

A Review of Never Complain, Never Explain (The Story of Henry Ford II) You know those guys that you meet, that you instantly don’t like. Those guys that walk in to a room, and act like they own the...

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8 Ways To Build A Company Brand

1. Identify your company brand and then target market (candidates) for your branding efforts. Who they are? Where they are? What are their values? When will you need them? Have a process for matching...

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Don’t break your own rules! How I lost $30,000 gambling.

I lost $30,000 gambling by the time I turned 22. Quite an opening statement, eh? I got full marks at college, and was awarded $10,000 (5000 GBP) a year for 3 years from my University. That is a lot of...

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10 skills you must have if you want to be successful!

Hey folks! I read a lot of stuff, and I found this awesome blog post on Life Hack. I’ve decided that I will try and share some of the things that I read that I think are awesome. Here are 10 Skills...

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You don’t like your colleagues? Are you sure?

Hey everyone! I felt I wanted to write this, as I’m not sure about the rest of you, but I have come to learn that me not liking someone, is usually associated with me either being jealous of them, or...

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